Brands that start slow are brands that are losing out. It may seem costly at first but compared to the revenue; it will be long-term profitability.

The marketplace’s algorithm shows sales, campaign’s activeness, content, ratings, review quality, both positive and negative, and how can brands tackle them. These are all of the aspects that brands must be able to manage

What we notice is the change in behavior among the online shoppers. They begin to search for a product on e-marketplaces, instead of search engines. Each marketplace has a different algorithm, but all of them are showing the search results based on the sales.